Press Release
Expanding Horizons: Our First Venture at HOUSEHOLD EXPO 2024 in Moscow
June 18 2024
From March 27th to 29th, 2024, we marked a significant milestone in our company’s history by participating in our first market expansion effort in Russia at the HOUSEHOLD EXPO 2024. The event was held at the prestigious EXPOCENTRE in Moscow, a venue known for attracting an international audience eager to explore the latest trends in household products. The HOUSEHOLD EXPO 2024 proved to be a bustling hub of activity with a dense flow of attendees throughout the event duration. This expo served not only as a platform to showcase our innovative sports line products but also as an opportunity to immerse ourselves in the vibrant Russian market.
Representing our marketing and sales team, Yolia, Fred and supported by our dedicated local Russian staff, they engaged directly with the market dynamics and consumer preferences. Our team's efforts to bridge language and cultural barriers paid off as we experienced warm interactions with local Russian buyers. Their keen interest in our offerings was evident as many left their contact details, looking forward to future communications and potential collaborations. Moreover, the close of the expo each day didn't end our activities; Yolia and Fred ventured into local supermarkets and malls to conduct a thorough market study. This direct engagement with the retail landscape provided us with invaluable insights into the current consumer trends and product preferences in Russia.
The successful connections we established and the market knowledge we gained at HOUSEHOLD EXPO 2024 are already shaping our strategies for further engagement with the Russian market. We are optimistic about the opportunities this new venture will bring and are eager to continue our journey of growth and expansion. Stay tuned for more updates as we continue to explore new markets and bring innovative solutions to our customers worldwide.
Representing our marketing and sales team, Yolia, Fred and supported by our dedicated local Russian staff, they engaged directly with the market dynamics and consumer preferences. Our team's efforts to bridge language and cultural barriers paid off as we experienced warm interactions with local Russian buyers. Their keen interest in our offerings was evident as many left their contact details, looking forward to future communications and potential collaborations. Moreover, the close of the expo each day didn't end our activities; Yolia and Fred ventured into local supermarkets and malls to conduct a thorough market study. This direct engagement with the retail landscape provided us with invaluable insights into the current consumer trends and product preferences in Russia.
The successful connections we established and the market knowledge we gained at HOUSEHOLD EXPO 2024 are already shaping our strategies for further engagement with the Russian market. We are optimistic about the opportunities this new venture will bring and are eager to continue our journey of growth and expansion. Stay tuned for more updates as we continue to explore new markets and bring innovative solutions to our customers worldwide.
